Hanna Andersson: Soft quality clothing for kids and families, inspired by our Swedish Heritage. From day one, we've let kids be kids. For us, that means butter-soft fabrics and energizing colors, comfy shapes that aren't too tight or too grown-up. And maybe best of all – our long-lasting quality is so terrific that little ones don't have to be careful about their clothes! What started as a passion for beautiful quality in children's clothing has grown up into an inspiration that guides the comfort and quality of everything we make.